Millac Foods is a well-established and reputable food company
known for its high-quality dairy products. It specializes in producing a wide range of dairy products, including milk, cream, butter, and cheese. It source fresh and premium ingredients, ensuring that their products deliver superior taste and nutritional value.
We have successfully executed various promotional campaigns for the brand, including the highly effective Arena’s (In-Home Gathering Drives). During these drives, we actively engaged the audience by creating exciting interactions that heightened their interest and enthusiasm. In addition, we conducted product trial generation initiatives by forming strategic brand alliances, to cover up the market gaps which increased the brand's market share.
Brand Management
Brand is a valuable asset that must be managed to leave a lasting effect on consumers. Our brand management offering includes:
- Viral campaigns
- Brand identity management
- Style guide of brand ambassadors
- Marketing and advertising campaign management
- Brand visibility/merchandising
Accomplishment
Through our concerted determinations, we have magnificently maximized the brand exposure which has ultimately driven the overall success of the brand. By prioritizing the establishment of strong and enduring relationship with Millac we have gained their trust and confidence becoming their reliable partner.
Strategy Development
Strategic planning is the cornerstone for progressing and effectively engaging clients. Our comprehensive array of strategy development options includes:
- Brand Consultation: Our expert team provides insightful guidance to enhance your brand's positioning, messaging, and overall market presence. We collaborate closely to develop a compelling brand strategy that resonates with your target audience.
- Shopper Strategic Insight: Understanding the behavior and preferences of your customers is crucial for success. We delve deep into consumer insights, leveraging data-driven analysis and market research to uncover valuable shopper strategic insights that drive meaningful engagement and loyalty.
- Field Intelligence: Staying ahead of the competition requires up-to-date information and a finger on the pulse of the market. Our field intelligence services equip you with real-time data, market trends, and competitor analysis, empowering you to make informed decisions and seize opportunities proactively.
By leveraging these options in strategy development, we enhance your competitive advantage, foster meaningful connections with targeted audience, and pave the way for sustainable growth.
Creative Solutions
BIGCATS roars with unrivaled creativity and innovation, offering exceptional marketing solutions that catapult our clients ahead of the competition. We are the purveyors of brand promotion like no other, crafting strategies that leave rivals in awe. With our ferocious expertise, we stalk the market, pouncing on opportunities to create unforgettable campaigns that captivate target audiences. Our unruly team blends strategic prowess with cutting-edge techniques, unleashing a roar that resonates with the masses. When it comes to marketing, we are the kings of the jungle, guiding our clients towards unrivaled success and ensuring their brand reigns supreme.
Exhibitions/Events
We meticulously craft immersive environments that showcase your products in the most extraordinary ways imaginable. With our ingenious team, we specialize in conjuring attention-grabbing ideas and devising traffic-building solutions that leave a lasting impression. We unlock the door to a world where your brand become dominant in the market, attracting a crowd that cannot resist the allure.
Fabrication
We comprehend how important the brand presence for their clients. We also have our In-house dedicated fabrication department that provides all necessary equipment in time. Services, commitment and quality are what we provide.
Research and Analytics
Empowering our clients, we offer unparalleled analytical services, market intelligence, and activation insights. Leveraging our extensive ground exposure and field acumen, we provide precise, reliable, and comprehensive analysis. Our commitment lies in delivering the best-in-class support to assist our clients to make informed decisions and stay ahead of the competition.
Discovery
At this stage, we dive into the Client's desire. We analyze our client and do a psychological profile, identify triggers, what he is focused on, what he likes in the design, determine the nature and style of the business.
While briefings we try to teach certain niceties and basics of design and why sometimes the Client's ideas can be brilliant and significantly help, and sometimes the opposite. This stage also helps us to understand whether we are ready to work with this Client or it is better to abandon the project because of the very different views on the work process and stylistics. We can give homework to the Client, with the help of which he can increase his "observation" on the website creativity and more precisely express their wishes in the design.
At the end of this stage, we can prepare a fairly precise quotation for a better understanding of how much the project work may cost.
Concept
This stage begins after prepayment. And before we start developing the concept, we check the homework and thoroughly discuss the websites and their details, finding out the specifics of what was liked and why. It's important to conduct this process simultaneously with all the people involved in the project from our Client's side, to set up proper communication, work through expectations and avoid most of the objections before they arise. This is how we make the design in tune with the Client. At this stage, we prepare a video presentation in which we show the interactive site and attach the developed static concept of the home page, that allows you to see the site stylistics in final form and give constructive comments in a convenient format.
Design
When the act on successful implementation of the concept is signed and the next payment is received, we proceed to the design of the website remaining pages. Developing design for internal pages of the site we inherit the basic styles from the home page and from the created concept, where we take into account possible animations, transitions and other interactive elements. Site design should be made in one style, that’s why at this stage in the approved concept we can’t change anything and some changes in the concept can be very problematic.
Once the desktop version is approved, we start designing the mobile one. After this stage, the design development is completed.
Development
Commencing the development of the website, we try to take into account the specific of the existing site and do everything possible to save the current SEO metrics. We develop a convenient and insightful content management system.
For the website to work and load fast, we always choose the best solutions for performance optimization of transitions and effects of the Front-end part.
The fundamental requirement for us is testing the created product and obligations to the Customer after the site handover. We always help our clients with filling the site and answer their questions promptly, so that the created site becomes available for visitors as soon as possible.